What is my role in social media?

I'm putting together a pair of presentations for Roosevelt University to help alumni navigate the world of social media. This one is a bit of an evolution of the presentation I gave a few weeks back for Catalyzing Collaboration in two ways: 

1. Focus on Job Seeking
2. Build a questionnaire follow-up

Iteration 1 of this idea is going to be more low tech. I imagine there's a Drupal module for polling that lets you build a questionnaire. I'll simply have that send me an email and I'll produce a short assessment by hand. Longer-term, maybe I can automate it. 

Obviously, the idea is for this to serve as a lead generator. I provide useful information and ask for permission to add the recipient to a newsletter list. I've counseled several clients to do something similar. It's about time I did one for myself. 

The details aren't yet worked out, but the presentation will be on August 4 (downtown campus) and August 5 (Schaumburg campus).